Jesse Thoman
Jesse Thoman

Walk Ride Rodeo


Walk. Ride. Rodeo.

Art Direction / Motion / Video Editing

A true story of hope, about a young barrel racer named Amberley Snyder who gets back in the saddle after suffering serious injuries from a car accident that leave her paralyzed from the waist down. We created a series of social pieces that showcased this incredible story. Beautiful light-leaks and warm toned colors let audiences know they’re in for a heartwarming story. This project had a heavy emphasis on video editing. Below are a few of the highlights from that campaign.


IG Story Series: Relatable Moments


Lyric Video

A music video of the original song “I Ride” by Max Ehrich and Amberley Snyder was created to accompany the Netflix release of Walk Ride Rodeo. The social asset was meant to be a snippet of the song alongside a chunk of the actual music video. Wanting to go further on my own time, I also created storyboards for a kinetic type motion piece along with a rough cut of what that would look like. Below are those storyboards.


Final Lyric Video